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rethought & co.

Services / Growth Diagnostic

Know what to fix first.

A 2 to 4 week fixed-fee review of your positioning, pipeline, team and spend. You get a written diagnosis and a 90-day plan, including what stops.

01 / Who it's for

For teams that disagree on the problem.

Something's off. Sales says the leads are weak. Marketing says sales doesn't follow up. The board wants a number nobody trusts. Or you're deciding whether you need a fractional CMO or more execution capacity. The diagnostic settles it with evidence, in weeks.

02 / What we look at

Six areas, one written view.

  • 01Interviews with your leadership, sales team and customers
  • 02Positioning and messaging
  • 03Funnel, pipeline and attribution
  • 04Team, agencies, channels and tools
  • 05Where the budget goes and what it returns
  • 06What your competitors say, and what nobody in your category is saying

03 / What you get

A plan you can act on.

  • A written assessment of what's working and what isn't
  • Ranked priorities for the next 90 days, with owners and dates
  • A stop list: the work, spend and tools to cut
  • A recommendation on what comes next, including "run it yourself"
  • A readout with your leadership team

04 / The point

What stops matters as much as what starts.

Most go-to-market problems are already known inside the company and haven't been said out loud. The diagnostic names them in writing, including the ones that point back at leadership, and gives you a short list of priorities everyone has agreed to.

05 / How it runs

Two to four weeks, start to readout.

  1. 1

    Kickoff

    We agree on the questions, the interview list and data access in the first week.

  2. 2

    Interviews and audit

    Conversations with leadership, sales and customers, alongside your CRM, analytics and spend data.

  3. 3

    Readout

    A working session with your leadership team, and the written plan is yours.

06 / Questions

Before you commit.

Get the diagnosis before the prescription.

Thirty minutes with Staci to scope the questions and the fee.