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rethought & co.

Services

Start where you are.

Four ways to work together. From finding your first customers to building a high-performing marketing function, we'll help you choose the right starting point.

Book a call with Staci

01 / The offers

Four ways in.

Different challenges. Different starting points. The same senior-level thinking.

01 / Diagnose

Growth Diagnostic

Find out what's working, what's wasting money, and what to fix first. Walk away with an honest assessment and a prioritized 90-day plan.

Best for
Established teams with marketing activity but unclear results.
Format
2–4 weeks · Fixed fee
Find out what's broken

02 / Lead

Leadership + Execution

Senior marketing leadership without the full-time executive hire. We own the strategy, lead the priorities, and manage the specialists who make it happen.

Best for
CEOs and founders ready to build or scale their marketing function.
Format
Monthly engagement · 6-month initial term
Build my marketing function

03 / Execute

Execution Program

You have the strategy. You need the people to deliver it. Get a senior-directed marketing team that executes against your priorities without expanding your headcount.

Best for
Marketing leaders who need execution capacity without additional hires.
Format
Monthly engagement · Quarterly renewal
Get marketing moving

04 / Build

GTM Build

Something new needs to get off the ground. We build the positioning, programs, or go-to-market systems to make it happen, from first-customer strategy to a new growth engine.

Best for
Pre-seed startups, product launches, market expansion, and companies building a new GTM capability.
Format
Fixed-fee projects · 6–12 weeks

For pre-seed B2B founders, GTM Foundations is a four-week early-stage option within GTM Build.

Explore GTM Foundations
Explore GTM Build

02 / Which one fits

Pick by your situation.

"We know something's wrong. We don't agree on what."

Growth Diagnostic

"Marketing sits with me, sales or a couple of agencies."

Leadership + Execution

"I have the plan. My team can't get it all done."

Execution Program

"We're launching, repositioning or entering a new market."

GTM Build

"We've built something. Now we need to find our first customers."

GTM Foundations

"I'm not sure."

A 30-minute call with Staci

03 / How every engagement works

Fixed scope. Never unlimited.

Every engagement starts with a signed scope that names the deliverables, the capacity and the people who approve the work on your side. Scope is reviewed each quarter. New requests swap in or wait for the next quarter. Ad spend and software are billed separately, so you see exactly what the work costs.

04 / What we cover

Capabilities.

  • Marketing and go-to-market strategy
  • Positioning and messaging
  • Product marketing
  • Demand generation
  • Content and thought leadership
  • SEO and AI search visibility
  • Marketing operations and automation
  • Analytics and revenue reporting
  • Team management and vendor oversight

Staci leads or directs every engagement. Specialists join per scope.

Not sure where to start?

That's what the first call is for. Thirty minutes, and you'll know which offer fits or whether none of them do.

Book a call with Staci