01 / Scope
Positioning
Market and customer analysis, ICP and positioning, carried through the website and sales materials.
Services / GTM Build
One priority, from plan to system.
A 6 to 12 week project for a launch, a repositioning, a new market or a growth plan. One scope, one senior owner, and a working system your team runs when we're done.
Building something from scratch?
For early-stage founders and companies taking something new to market. Get the positioning, messaging, and GTM plan right before investing in a full marketing function.
01 / When to use it
You have a date and a gap.
- A product or market launch is on the calendar and nobody owns the go-to-market plan.
- Your positioning was written for a company you've outgrown.
- You're entering a new segment or region and need an ICP, a message and a channel plan.
- An investor's value creation plan has a marketing line item with no owner.
02 / Typical scopes
Pick one. Finish it.
02 / Scope
Launch
GTM plan, campaign architecture and launch roadmap for a product or market.
03 / Scope
Demand program
Channel plan, campaigns and measurement, built and running.
04 / Scope
Marketing operations
CRM, reporting, content operations and AI-assisted workflows your team keeps.
03 / The difference
Strategy that ships.
A lot of positioning work ends as a deck. A GTM Build ends when the new positioning is on your website, in the sales deck and in the CRM fields your reps fill in. If it isn't running, the project isn't finished.
04 / How it runs
Six to twelve weeks, five stages.
Diagnose
Interviews with leadership, sales and customers, plus a read of the funnel and the pipeline. You get a written assessment.
Decide
Priorities agreed with your leadership, including what stops. Choosing what to do means choosing what not to.
Scope
Deliverables, capacity and the specialists named in writing. Nothing open-ended.
Run
A weekly operating cadence and a scorecard leadership can see. Staci stays the owner while the work gets done.
Build to last
Positioning, workflows and reporting documented and handed to your team, so the system keeps running after we step back.
05 / After the build
Keep going, or take it from here.
Some teams take the system and run it. Others continue into an Execution Program for capacity or Leadership + Execution for ongoing senior ownership. Either way, you own everything we built.
06 / Who leads it
Staci Cretu leads every build.
Staci has led marketing in cybersecurity, SaaS and industrial automation, including as CMO of RunSafe Security. She leads every GTM Build from the first interview to the handoff.
168%
Year-over-year growth in marketing-sourced pipeline
Staci's record as CMO of RunSafe Security
29%
Share of company pipeline contributed by marketing
Staci's record as CMO of RunSafe Security
Name the priority. We'll build it.
A 30-minute call to scope the project, the timeline and the fee.