GTM Build / GTM Foundations
You built the product. Now let's figure out how to sell it.
Positioning, messaging, and a practical plan to reach your first customers. Built for pre-seed B2B founders who aren't ready for a full marketing department.
4-week sprint · $4,500 fixed fee
01 / Who it's for
A product. Now a market.
For pre-seed founders in B2B technology, cybersecurity, industrial technology and software. You've built a product, found early traction or have a clear product hypothesis. You don't yet have a dedicated marketing leader.
- You need to define the buyer, not just the user.
- You can explain the technology. The customer story isn't clear yet.
- You need to choose where to find your first customers.
- You want a plan you can act on before building a marketing department.
02 / The starting point
Clarity before campaigns.
More activity won't resolve an unclear buyer or message. Before you spend on channels, decide who you're trying to reach, why they'd choose you and what to test first. GTM Foundations puts those decisions into a practical plan.
03 / The scope
Your first-customer foundation.
- 01ICP and buyer definition
- 02Competitive positioning assessment
- 03Core messaging framework
- 04Recommended acquisition channels
- 05First-customer outreach playbook
- 06Prioritized 90-day GTM plan
- 07Founder working sessions and final handoff
04 / How it runs
Four weeks. Clear decisions.
1
Define
Work with Staci to identify the buyer, the problem and the assumptions worth testing.
2
Position
Assess the alternatives and define the core message.
3
Plan
Choose acquisition channels and shape the first-customer outreach playbook.
4
Hand off
Review the prioritized 90-day GTM plan and the materials you'll use to act on it.
05 / Who leads it
Work directly with Staci.
Staci Cretu leads the founder working sessions and final handoff. Her background spans cybersecurity, software and industrial technology, including her role as CMO of RunSafe Security. You get senior marketing judgment without adding a full marketing department.
06 / Beyond the foundation
Already past the first-customer stage?
For more mature organizations, GTM Build is a 6–12-week project that takes a launch, repositioning or new market from plan to a working system. Ongoing leadership and execution are scoped separately.
Business as usual? Think otherwise.
Talk with Staci about your product, your early traction and where you're stuck. Decide whether GTM Foundations is the right next step.