Growth Diagnostic
Two to four weeks to find where growth is stuck and what to fix first.
Industries / Enterprise software
Beat the cost of standing still.
Marketing leadership for enterprise technology and software companies selling against incumbent systems and long buying committees. Led by Staci Cretu.
01 / The problem
Features don't survive procurement.
Enterprise buyers compare your platform to the system they already run. Procurement, IT and finance all weigh in, and cycles run long. Marketing has to speak to ROI, integration and the cost of doing nothing, not features in a vacuum.
02 / Proof
Done before, in enterprise software.
Staci led positioning and high-intent demand generation for Verenia, an enterprise software company selling CPQ, eCommerce and ERP tools.
Staci's record in work before founding rethought & co.
03 / What buyers look for
What this market expects.
- Positioning against the incumbent way of doing things
- Proof points and business cases that survive procurement and CFO review
- A demand motion that nurtures committee buying across long cycles
04 / How we help
What we work on.
- 01Platform positioning built on business outcomes, not feature parity
- 02ROI content, demos and sales enablement for multi-stakeholder deals
- 03Demand programs tied to pipeline, expansion and renewal
05 / Where to start
Two ways in.
Leadership + Execution
A senior owner for marketing, with specialists joining per scope under Staci's direction.
06 / Questions
What founders ask.
Make the business case for you.
A 30-minute call about your buyers and your longest deals.