B2B case studies / Staci's career record
The work behind the record.
Marketing leadership, positioning and execution across B2B technology, industrial businesses and professional services. These are engagements Staci led before rethought & co.
01 / Previous engagements
Different problems. Deliberate work.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
04 / CPQ · NetSuite
Verenia
Redirected Verenia’s marketing toward higher-intent demand through paid search, SEO recovery, and lead nurturing; July 2021 results showed demo landing page users increased 346% and sessions increased 383%.
Staci's career record
05 / Industrial analytics
Seeq
Staci Cretu built Seeq’s commercial strategy with executive leadership and ran integrated marketing programs, generating 11,000+ leads through September 2021 and increasing organic users by 41%.
Staci's career record
06 / Construction management software
Linarc
Staci Cretu provided executive marketing leadership for Linarc, defining its commercial strategy and go-to-market roadmap, activating a demand engine feeding qualified pipeline, and advising the CEO.
Staci's career record
07 / Manufacturing · Warehouse automation & logistics
Westfalia Technologies
Staci Cretu built Westfalia Technologies’ integrated marketing communications plan, introducing CRM, marketing automation, and content to support long sales cycles among North American food and beverage manufacturers and distributors.
Staci's career record
08 / B2B data · SaaS · Social branding
RocketReach / Social branding
Staci Cretu defined RocketReach’s social brand voice and launched a LinkedIn newsletter, original videos, and live events, establishing a recognizable editorial presence for sales and recruiting audiences.
Staci's career record
09 / Architecture & design
SAAarchitects
For SAAarchitects, Staci Cretu improved website health to 93%, reduced warnings by 23%, implemented CRM infrastructure, and established ongoing SEO, email, and social content planning.
Staci's career record
10 / Industrial analytics · Event marketing
Seeq / Conneqt
Built Seeq’s Conneqt event brand, ran its promotional campaign, and designed the attendee experience for a sold-out inaugural event with 200+ customers, partners, and experts in Austin.
Staci's career record
11 / Workforce technology
Timerack
Staci Cretu optimized Timerack’s HubSpot infrastructure, audited 10,554 contacts, evaluated over 20 workflows, and established full-funnel campaign attribution connecting marketing activity to revenue and pipeline performance.
Staci's career record
12 / Executive networking
Leadership Connect
Staci Cretu took the CMO role at Leadership Connect, unified commercial strategy around revenue, restructured the marketing team, and established reporting to make performance visible to leadership.
Staci's career record
13 / Industrial software · AVEVA Select
GS | PlantOptics
Rebranded Wonderware Midwest as GS | PlantOptics with a new logo, visual system, AVEVA Select co-brand guidelines, and sales and marketing collateral templates.
Staci's career record
14 / Cybersecurity · Talent assessment
Haystack Solutions
Refreshed Haystack Solutions’ brand, built its CyberGEN.IQ website, and created sales materials and campaigns, with LinkedIn ads and partner campaigns driving qualified leads.
Staci's career record
15 / Salesforce consulting · Manufacturing CRM
Forcivity
Staci Cretu unified Forcivity’s brand around manufacturing CRM, created brand guidelines and collateral templates, and executed a coordinated rebrand launch with LinkedIn campaigns.
Staci's career record
16 / Cybersecurity · AI & Non-Human Identity
Acrivault
Developed Acrivault’s brand and design system, design-partner one-pager, white paper and blog content explaining non-human and AI-agent identity security to technical buyers.
Staci's career record
02 / Context
Staci's record. Not a growth promise.
The results belong to the engagements described, with their own markets, budgets and teams. Each story links to Staci's original account. They are not results delivered by rethought & co., and they don't predict yours.
03 / Previous brands
The B2B career client list.
19 B2B companies from Staci's client list. The directory includes sectors, business descriptions and buyers.
What needs to change in your business?
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.