Your products are engineered.
Your pipeline should be too.
Marketing leadership for OEMs, equipment makers and automation companies that grew on referrals, trade shows, reps and distributors. Led by Staci Cretu, former marketing director at Westfalia Technologies.
01 / Where you are
Referrals built it. They won't scale it.
- Growth runs on referrals, trade shows, reps and distributors.
- Your best salesperson is the marketing plan.
- The website hasn't kept up with the product line.
- Sales and marketing don't look at the same pipeline.
- Nobody in-house owns marketing at a senior level.
02 / Your sales team
Your sales team stays in the lead.
We build marketing around the way your reps and distributors already sell. The Growth Diagnostic starts with your sales leader in the room, and the first deliverable is a pipeline view both teams trust. Marketing earns its budget by feeding the people who close.
03 / What we work on
Common priorities.
- Moving from referrals and trade shows to a pipeline you can forecast
- Website rebuilds that engineers and buyers both respect
- Technical content that answers what buyers ask before they call
- Distributor and rep enablement
- CRM adoption the sales team uses
04 / Who leads it
Staci Cretu, from the industrial side.
Staci ran marketing at Westfalia Technologies, an industrial automation company selling to food and beverage manufacturers. She knows long buying cycles, engineering-led sales and the role a trade show plays in a year's pipeline. She leads every engagement personally.
05 / Who it fits
Built for the mid-sized manufacturer.
The best fit is an owner-, family- or PE-held manufacturer or industrial technology company without a senior marketing leader in-house. If you have a full marketing department, the Execution Program may fit better.
06 / Questions
What owners and presidents ask.
Engineer the next stage of growth.
A 30-minute call. Bring your sales leader if you like.