Staci's career record / Manufacturing · Warehouse automation & logistics
Westfalia Technologies
As marketing director, Staci built an integrated communications program for warehouse automation sold to North American food and beverage manufacturers and distributors.
01 / The challenge
What needed to change.
Westfalia sold complex, high-investment automated storage systems into a long, committee-driven buying cycle. The company needed to attract new customers, generate repeat and referral business, stay in front of supply chain and logistics executives as an industry leader, change negative perceptions around cost, and keep its own staff aligned on vision, mission, and key developments.
02 / The work
What Staci led.
- 01Built a single integrated marketing communications plan targeting C-suite supply chain and logistics leaders at North American food and beverage manufacturers and distributors.
- 02Combined trade publication advertising, earned media, tradeshows, conferences, and direct mail with digital channels: pay-per-click, webinars, email, and social media.
- 03Introduced marketing automation and CRM to run lead nurture programs and connect marketing activity to the sales pipeline.
- 04Created content for long sales cycles, including white papers, video, and nurture sequences built to answer cost objections.
- 05Ran internal communications so employees stayed aligned with the company's vision, mission, values, and key developments.
03 / Reported outcomes
What the source reports.
- Program
- Integrated communications across trade publications, events and digital channels
- Sales support
- CRM, marketing automation and content for a long buying cycle
- Buyers
- North American food and beverage manufacturers and distributors
Staci’s career record as marketing director. Financial results are not displayed here pending confirmation.
Read Staci's original case study04 / Related
Where this experience fits.
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02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
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03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
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Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.