Growth Diagnostic
Two to four weeks, starting with your engineers and your customers.
Industries / Technology and cybersecurity
Positioning that holds up in front of a CISO.
Marketing leadership for technology and cybersecurity companies with technical buyers, crowded categories and long sales cycles.
01 / The problem
Your category all sounds the same.
Your buyers are skeptical by profession. CISOs and security architects ignore claims they can't verify, and your category is full of them. Buying committees are large, cycles run long, and the founder is often still the best person to explain the product. Marketing that works here starts with what your engineers know and your customers say, then holds that line from the homepage to the sales call.
02 / Proof
Done before, in security.
As CMO of RunSafe Security, Staci built the pipeline engine for a technical product sold to security and engineering buyers.
168%
Year-over-year growth in marketing-sourced pipeline
Staci's record as CMO of RunSafe Security, before founding rethought & co.
29%
Share of company pipeline contributed by marketing
Staci's record as CMO of RunSafe Security, before founding rethought & co.
03 / What we work on
Common priorities.
- Positioning in a crowded category
- Product and market launches
- Pipeline conversion from first touch to closed deal
- Lifecycle and expansion programs
- Visibility in AI search answers
04 / Where to start
Two ways in.
GTM Build for positioning
Six to twelve weeks to rewrite the story and carry it through the website and sales materials.
Need a senior owner for all of it? Build my marketing function.
05 / Questions
What technical founders ask.
Make the story hold up.
A 30-minute call with someone who's marketed to security buyers.