Staci's career record / Cybersecurity
RunSafe Security
Staci built and led the marketing function for an embedded cybersecurity company, connecting positioning, demand generation and sales through one operating plan.
01 / The challenge
What needed to change.
RunSafe had differentiated technology and deep technical expertise, but marketing needed the infrastructure, positioning, content, attribution, and demand programs required to support company growth.
02 / The work
What Staci led.
- 01Led the rebrand and company narrative to reposition RunSafe around the economic buyer and the business outcome of software supply chain protection.
- 02Built a new website and product positioning that translated deep technical capabilities into clear buyer value.
- 03Ran full-funnel demand generation spanning ABM, paid, content, events, and lifecycle programs.
- 04Rebuilt HubSpot lifecycle stages, lead scoring, and attribution reporting so marketing could prove revenue impact.
- 05Developed product and industry marketing to support vertical sales motions and buying committees.
- 06Launched original research programs to create differentiated content and earn media and analyst attention.
- 07Built SEO and AI search strategy to capture high-intent demand and secure top AI Overview positions.
- 08Executed events and partner marketing to source pipeline and extend market reach.
- 09Drove PR and analyst relations with Gartner, Forrester, and key publications to validate the category story.
- 10Produced content, social, podcast, and video programs to build authority and feed the funnel.
- 11Hired and developed the internal marketing team while managing a $1–2M budget with KPI-driven forecasting.
- 12Aligned marketing and sales around one shared revenue plan, attribution model, and operating cadence.
03 / Reported outcomes
What the source reports.
- Marketing-generated pipeline
- $3.6M
- Pipeline growth
- 168.5% YoY
- Marketing-generated deals
- 79
- Total pipeline from marketing
- 29%
- Commercial pipeline from marketing
- 69%
- Event-sourced pipeline
- $925K
- Content-sourced pipeline
- $894K
- Organic-search pipeline
- $400K
- Website traffic growth
- 72%
- MQL-to-SAL conversion
- 53%
- Gated-content conversion rate
- 18.4%
- Media & bylines
- 59 media mentions and 19 bylines
- AI search visibility
- Seven priority terms in top AI Overview position
2025 results reported on StaciCretu.com from Staci’s record as CMO of RunSafe Security. Historical results, not a promise of future performance.
Read Staci's original case study04 / Related
Where this experience fits.
01 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
02 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
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03 / CPQ · NetSuite
Verenia
Redirected Verenia’s marketing toward higher-intent demand through paid search, SEO recovery, and lead nurturing; July 2021 results showed demo landing page users increased 346% and sessions increased 383%.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.