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Staci's career record / Salesforce consulting · Manufacturing CRM

Forcivity

Staci positioned Forcivity around CRM for manufacturing, then directed the rebrand and launch campaign.

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01 / The challenge

What needed to change.

Forcivity had grown beyond its previous logos and visual system and needed a unified brand that communicated its specialization in CRM for manufacturing — plus the launch plan and campaign creative to put the new brand into market.

02 / The work

What Staci led.

  • 01Defined the mission statement and brand foundation for the new Forcivity.
  • 02Designed a primary logo, color palette, and supporting logo variations.
  • 03Built brand guidelines covering logo usage, bounding box, typography, and color systems.
  • 04Created sales and marketing collateral templates aligned to the new identity.
  • 05Planned and executed the rebrand launch strategy, including LinkedIn ad campaigns positioning Forcivity as a CRM built for manufacturing.

03 / Reported outcomes

What the source reports.

Positioning
Unified brand replacing fragmented prior logos
System
Brand guidelines and collateral templates ready for the team
Launch
Coordinated rebrand rollout and LinkedIn demand campaigns

Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.

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04 / Related

Where this experience fits.

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Start with the problem you have.

Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.

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