Staci's career record / B2B data · SaaS
RocketReach
During a nine-month interim leadership engagement, Staci rebuilt CRM, attribution and lifecycle programs while directing agencies against one revenue roadmap.
01 / The challenge
What needed to change.
RocketReach was between marketing leaders. The team had talent and agencies had capacity, but the connective layer between executive priorities, agency partners, and day-to-day execution was missing. CRM, attribution, lifecycle, and reporting all needed to be stabilized before marketing could scale.
02 / The work
What Staci led.
- 01Embedded as interim Head of Marketing and re-aligned the marketing org to company goals from day one.
- 02Rebuilt HubSpot CRM infrastructure: lifecycle stages, lead scoring, reporting, attribution, and workflows.
- 03Launched lifecycle marketing and demand generation programs, including webinars and newsletters.
- 04Optimized LinkedIn paid acquisition with improved attribution and full-funnel performance tracking.
- 05Recovered 60+ previously untracked inbound leads through reporting and attribution improvements.
- 06Aligned agencies and vendors against one shared revenue roadmap and operating cadence.
- 07Handed off a clean, scalable commercial baseline to the incoming marketing leader.
03 / Reported outcomes
What the source reports.
- Attributed revenue
- $175K from LinkedIn advertising
- ROAS
- 3.21x
- LTV:CAC
- 29:1
- LinkedIn impressions
- 8.7M
- Signup conversion rate
- 3%
- Landing page revenue
- 3x increase
- Recovered leads
- 60+ previously untracked inbound leads
- Webinar registrations
- 350
- Webinar attendees
- 81 (90% net-new audience)
- Newsletter audience
- 300K
- Newsletter open rate
- 17%
- CRM health
- 99%+ synchronization
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
03 / CPQ · NetSuite
Verenia
Redirected Verenia’s marketing toward higher-intent demand through paid search, SEO recovery, and lead nurturing; July 2021 results showed demo landing page users increased 346% and sessions increased 383%.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.