Staci's career record / Systems Integrator
SkyIO
Staci guided the positioning, naming and rebrand that brought three engineering businesses together under one commercial narrative.
01 / The challenge
What needed to change.
A&E Engineering was a commodity name for a business that had grown into something far more distinctive. Two sister companies needed to merge into one brand, and the existing identity, messaging, and go-to-market plan no longer reflected the combined business or the buyers it was trying to reach.
02 / The work
What Staci led.
- 01Diagnosed positioning gaps with leadership, customers, and sales across all three companies before touching identity.
- 02Led a naming exploration and landed on SkyIO — a distinctive brand for the unified company.
- 03Built a new commercial narrative and go-to-market plan for the merged business.
- 04Led a full rebrand: identity system, voice, site, and core collateral.
- 05Rolled out internal enablement so sales and the wider team actually used the new story.
03 / Reported outcomes
What the source reports.
- Positioning
- A distinctive brand replacing a commodity name
- Structure
- Three companies operating as one unified business
- Alignment
- One narrative shared by leadership, sales, and marketing
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / CPQ · NetSuite
Verenia
Redirected Verenia’s marketing toward higher-intent demand through paid search, SEO recovery, and lead nurturing; July 2021 results showed demo landing page users increased 346% and sessions increased 383%.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.