Staci's career record / Executive networking
Leadership Connect
Staci took the CMO seat, aligned the marketing strategy, coached the team and established executive reporting.
01 / The challenge
What needed to change.
Leadership Connect had marketing in motion but no owner for the commercial engine. Programs ran in isolation, ownership was unclear, and the team needed senior leadership to align the work to business goals. The founder needed an executive to hand marketing to.
02 / The work
What Staci led.
- 01Took the CMO seat and embedded with the executive team.
- 02Built a full commercial strategy spanning brand, demand, lifecycle, and retention.
- 03Led, coached, and restructured the marketing team to execute against the new plan.
- 04Installed reporting and operating cadence so marketing performance was visible to leadership.
03 / Reported outcomes
What the source reports.
- Ownership
- A senior executive at the leadership table for marketing
- Strategy
- A unified full-funnel growth plan tied to revenue
- Team
- Aligned, accountable, and operating to plan
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.