Staci's career record / Construction management software
Linarc
Staci served as fractional CMO, setting commercial strategy and building a demand engine for construction management software.
01 / The challenge
What needed to change.
Linarc needed experienced executive leadership to define and drive commercial strategy without the commitment of a full-time CMO. The company needed a clear go-to-market approach, a structured demand engine, and executive-level judgment aligning marketing investment with business outcomes.
02 / The work
What Staci led.
- 01Assessed the current commercial landscape, competitive positioning, and growth opportunities within the construction management software market.
- 02Developed a defined commercial strategy covering positioning, target audiences, messaging architecture, and channel priorities.
- 03Built and activated a demand engine spanning content, digital campaigns, and sales enablement to drive qualified pipeline.
- 04Provided ongoing executive leadership — advising the CEO, prioritizing initiatives, and ensuring execution stayed aligned to revenue.
03 / Reported outcomes
What the source reports.
- Strategy
- Clear commercial plan and GTM roadmap in place
- Pipeline
- Active demand engine feeding qualified pipeline
- Leadership
- Senior executive voice at the leadership table
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.