Staci's career record / CPQ · NetSuite
Verenia
Staci redirected CPQ software marketing from broad traffic toward higher-intent demand through paid search, SEO, demo pages and nurture programs.
01 / The challenge
What needed to change.
Verenia's marketing was focused on broad traffic generation, but total traffic was declining as older content lost ranking. The company needed to diagnose the real problem and redirect marketing toward higher-intent demand — improving paid search, driving traffic to demo and product pages, managing a substantial SEO footprint, and building lead lifecycle and nurture programs. The reported metrics reflect a July 2021 performance snapshot.
02 / The work
What Staci led.
- 01Diagnosed the decline in broad traffic and redirected marketing toward higher-intent demand-generation activities.
- 02Improved paid-search performance and landing pages to increase traffic to demo and product pages.
- 03Managed a substantial SEO footprint and built an SEO content-recovery strategy.
- 04Developed LinkedIn and ABM audiences to reach in-market NetSuite buyers.
- 05Established lead lifecycle and nurture programs to convert interest into pipeline.
- 06Supported the broader website and brand transformation while maintaining commercial momentum.
03 / Reported outcomes
What the source reports.
- Demo landing page users
- 346% increase
- Demo landing page sessions
- 383% increase
- Average Google Ads clicks
- Approximately 242% increase
- Average time on page
- 8.6% increase
- Bounce rate
- 4.3% reduction
- Ranking keywords managed
- 4,200+
- First two search pages
- 140 keywords
July 2021 performance snapshot reported on StaciCretu.com. Results from Staci’s career record, not a promise of future performance.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.