Staci's career record / B2B data · SaaS · Social branding
RocketReach / Social branding
Staci developed a distinctive social voice and content program through original video, a LinkedIn newsletter, webinars and events.
01 / The challenge
What needed to change.
RocketReach had a powerful product but a generic social presence indistinguishable from every other B2B data tool. There was no consistent voice, no editorial point of view, and no creative engine positioning the brand into culture-relevant conversations with SDRs, recruiters, and marketers.
02 / The work
What Staci led.
- 01Defined a distinctive brand voice rooted in humor, space and astronaut metaphors, and category confidence.
- 02Launched 'The Fuel Tank' LinkedIn newsletter as the brand's editorial home for sales and recruiting leaders.
- 03Produced an ongoing stream of original short-form videos, snippets, and campaign creative tied to topical hooks.
- 04Programmed webinars and live events — including a sales objection-handling masterclass with KD — to convert audience into pipeline.
03 / Reported outcomes
What the source reports.
- Category voice
- Recognizable brand POV in a commoditized category
- Content engine
- Newsletter, video series, and always-on social operation
- Recognition
- MarCom Award-submitted social branding program
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.