Staci's career record / Architecture & design
SAAarchitects
Staci modernized an architecture firm’s marketing foundation through website improvements, SEO, content, email, social and CRM.
01 / The challenge
What needed to change.
The challenge was not simply generating more content. It was creating consistency across the website, brand, CRM, email, social media, executive visibility, and organic search. The firm had built a strong reputation across decades of work, but its marketing infrastructure hadn't kept up.
02 / The work
What Staci led.
- 01Optimized the website technically, improving health score to 93%, reducing warnings by 23%, and cutting unminified JavaScript and CSS issues by 36%.
- 02Fixed six broken internal images and completed 17 documented website and conversion improvements.
- 03Developed SEO and content strategy to support organic search visibility and establish an always-on content program.
- 04Built an ongoing content program with monthly SEO articles, newsletters, consistent social media, and quarterly editorial planning.
- 05Implemented CRM infrastructure to support business development and pipeline visibility.
- 06Strengthened executive visibility and social presence to reinforce the firm's leadership position in the market.
03 / Reported outcomes
What the source reports.
- Website health score
- 93%
- Website warnings
- 23% reduction
- Unminified JS/CSS issues
- 36% reduction
- Broken internal images
- Reduced from 6 to 0
- Website & conversion improvements
- 17 documented
- Social posts
- 30 planned per month
- SEO blogs & newsletters
- 12 planned annually
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.