Staci's career record / Workforce technology
Timerack
Staci built the CRM, messaging and marketing foundation for a workforce technology company expanding its platform and preparing a product launch.
01 / The challenge
What needed to change.
Timerack had product-market fit in staffing, but marketing was tactical without the infrastructure needed to support expansion. HubSpot was underused, the contact database needed governance, lifecycle stages and lead scoring were not defined, and there was no clear framework connecting marketing activity to revenue, ARR, lead generation, pipeline conversion, customer adoption, and campaign reporting.
02 / The work
What Staci led.
- 01Audited and optimized HubSpot: CRM cleanup, lifecycle-stage development, lead scoring, contact database governance, and sales pipeline cleanup.
- 02Evaluated 20+ workflows for repair, consolidation, or expansion and built workflow automation and CRM attribution.
- 03Developed buyer personas, messaging, and a content and editorial plan spanning email, newsletters, organic social, SEO, and website restructuring.
- 04Launched partner marketing and webinar development programs to expand market reach.
- 05Provided daily go-to-market support and established a full-funnel HubSpot campaign and attribution framework.
- 06Connected marketing activity to revenue, ARR, lead generation, pipeline conversion, customer adoption, and campaign reporting — not just activity metrics.
03 / Reported outcomes
What the source reports.
- Database audited
- 10,554 contacts
- CRM properties identified
- 180+ redundant, unused, or misconfigured
- Workflows evaluated
- 20+ for repair, consolidation, or expansion
- LinkedIn engagement
- 14–16.5% on several meaningful posts
- Post performance
- 57 engagements from one 385-impression post
- Attribution framework
- Full-funnel HubSpot campaign and attribution framework established
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.