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Staci's career record / Industrial software · AVEVA Select

GS | PlantOptics

Staci led the rebrand of Wonderware Midwest into GS | PlantOptics as the business adopted the AVEVA co-brand standard.

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01 / The challenge

What needed to change.

As Wonderware product names transitioned into co-brand with the standardized AVEVA brand, Wonderware Midwest needed a new name, logo, and visual system that signaled its AVEVA Select distributor status while standing on its own in the industrial software market.

02 / The work

What Staci led.

  • 01Designed a primary logo and color palette anchored on navy, aqua, stone, and charcoal.
  • 02Developed full brand guidelines covering logo usage, typography, imagery overlays, and the AVEVA Select co-brand badge lockup.
  • 03Built secondary logo variations and colorways for flexible application across digital and print.
  • 04Produced sales and marketing collateral templates including case studies, letterhead, and business cards.

03 / Reported outcomes

What the source reports.

Identity
New name and logo system replacing Wonderware Midwest
System
Defined brand guidelines aligned to AVEVA co-brand standards
Enablement
Ready-to-use commercial collateral for the team

Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.

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04 / Related

Where this experience fits.

Enterprise softwarePrevious-client list

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  • 03 / Systems Integrator

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Start with the problem you have.

Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.

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