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Staci's career record / Cybersecurity · Talent assessment

Haystack Solutions

Staci refreshed Haystack Solutions’ identity and built the website, content and campaigns supporting CyberGEN.IQ.

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01 / The challenge

What needed to change.

Haystack Solutions had a category-defining product in CyberGEN.IQ but needed a brand and commercial program that could land its credibility with cybersecurity leaders, recruiters, and partners like WiCyS.

02 / The work

What Staci led.

  • 01Developed a refreshed primary logo and color palette for the Haystack Solutions brand.
  • 02Designed and built the website with clear product storytelling for CyberGEN.IQ.
  • 03Produced web, social, and email graphics supporting recurring campaigns and webinars.
  • 04Executed LinkedIn ad creative and paid programs around 'No more guessing' and 'Reduce hiring time' messaging.
  • 05Created sales collateral, scorecards, and explanatory documents for understanding the CyberGEN.IQ score.

03 / Reported outcomes

What the source reports.

Positioning
Modern identity matched to a category-defining product
Digital
Website, blog, and email program supporting demand
Pipeline
LinkedIn ads and partner campaigns driving qualified leads

Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.

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04 / Related

Where this experience fits.

Technology and cybersecurityPrevious-client list

  • 01 / Cybersecurity

    RunSafe Security

    As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.

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  • 02 / B2B data · SaaS

    RocketReach

    As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.

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  • 03 / Systems Integrator

    SkyIO

    Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.

    Staci's career record

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Start with the problem you have.

Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.

Book a call with Staci