Staci's career record / Industrial analytics
Seeq
Staci built and managed an industrial analytics demand program spanning paid media, SEO, email, webinars, content and campaign measurement.
01 / The challenge
What needed to change.
Seeq needed a partner who could think across the full commercial program — not one channel — and operate inside the leadership team to deliver both short-term wins and durable growth in a technical, category-defining space.
02 / The work
What Staci led.
- 01Built and maintained the overarching commercial strategy with executive leadership.
- 02Ran integrated demand and partner marketing programs end to end.
- 03Drove flagship campaigns, events, and content as one orchestrated motion.
- 04Managed LinkedIn and Google advertising alongside SEO, backlink development, and industrial keyword strategy.
- 05Executed webinar and event promotion, email marketing, and landing-page performance optimization.
- 06Maintained lead tracking and UTM governance, website engagement analysis, and competitive search analysis.
- 07Planned ABM programs and reallocated budget based on campaign performance.
- 08Operated as an extension of the in-house team — not an external agency.
03 / Reported outcomes
What the source reports.
- LinkedIn clicks
- 127% increase
- LinkedIn impressions
- 147% increase
- LinkedIn cost per lead
- $11.11 average
- Organic users
- 41% increase (50% increase in sessions)
- Leads generated
- 11,000+ through September 2021
Source reports LinkedIn clicks and impressions month over month and 11,000+ leads through September 2021. Results from Staci’s career record; not a forecast.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.