Staci's career record / Industrial analytics · Event marketing
Seeq / Conneqt
Staci led strategy, branding and marketing for Seeq’s inaugural three-day global user conference in Austin.
01 / The challenge
What needed to change.
Seeq wanted an in-person event that would unite its global customer base, establish the brand beyond its software, and create a venue for peer learning across process manufacturing. There was no prior event playbook, event identity or campaign infrastructure.
02 / The work
What Staci led.
- 01Built the Conneqt event brand from scratch: name story, logo system, color palette, and visual language.
- 02Ran the full multi-channel promotional campaign — social, email, video, and PR — driving registration to sell-out.
- 03Designed the on-site experience end to end: signage, wayfinding, speaker materials, app rollout, signature cocktail, and attendee touchpoints.
- 04Coordinated a vendor stack across event production, venue, photography, and video for a cohesive three-day program.
03 / Reported outcomes
What the source reports.
- Demand
- Sold-out inaugural event
- Audience
- 200+ customers, partners, and experts in Austin
- Brand franchise
- New event identity is now a recurring Seeq franchise
Results reported on StaciCretu.com from Staci’s career record. They are historical, not a promise of future results.
Read Staci's original case study04 / Related
Where this experience fits.
01 / Cybersecurity
RunSafe Security
As RunSafe Security’s CMO, Staci Cretu led rebranding, demand generation, and attribution improvements. Marketing generated $3.6M in pipeline and 60% of the commercial deals.
Staci's career record
02 / B2B data · SaaS
RocketReach
As RocketReach’s interim Head of Marketing, Staci Cretu rebuilt HubSpot infrastructure, aligned agencies, and improved attribution, recovering 60+ inbound leads and attributing $175K in revenue to LinkedIn advertising.
Staci's career record
03 / Systems Integrator
SkyIO
Staci Cretu led the SkyIO rebrand, uniting three companies under one name, commercial narrative, and go-to-market plan shared by leadership, sales, and marketing.
Staci's career record
Start with the problem you have.
Ready to question the usual approach? Talk with Staci about what needs to change and which path fits. Thirty minutes. No pitch deck.